Founded in Milan in 1968 by Gimmo Etro as a Textile Company, it immediately established itself for the quality of its products and the extreme refinement of its prints.

Its hallmarks are: curiosity, art, research, travel, nature, exploration and community.

Gerolamo Etro introduced the Paisley motif in 1981, exalted in every form and color variation. The company is headquartered in Milan's Via Spartaco in a building renovated in 1977, which contains the archive of Paisley textile art and an evocative company library.